RISE ABOVE THE FRAY.
Mattresses are meant to feel great, and feel great for a long time to come. The industry pivoted about fifteen years ago and made their complete focus getting people to replace their mattresses more often. They shortened warranty lengths, increased warranty stipulations, and campaigned heavily on a 5-7 year lifespan expectation. Foreverbed was created in 2010 as a defiant response to this agenda.
We didn't have to go back to the drawing board to design a mattress that would stand the test of time. Mattresses made prior to the 2000's easily lasted 20-30 years. Foreverbed was designed honoring the principles that went into these mattresses and built using the same old fashioned manufacturing methods.
Tradition meets innovation. Throughout the years we have met several others with the mindset of producing quality over quantity. This led the innovation that makes today's Foreverbed truly remarkable with high quality and high tech materials like silver, graphite, and Serene.
Talalay latex is the gold standard for mattress materials because it accomplishes everything needed for great sleep. Latex foam is allergy-free, temperature regulating, extremely durable, and naturally antimicrobial. The Talalay manufacturing process ensures exceptional and consistent quality. Graphite is added to absorb body heat for nearly perfect thermal performance.
Memory foam has obvious disadvantages. For starters, it gets harder when subjected to cold. Serene stay the same plush feel no matter the temperature of your bedroom. Even the highest quality gel memory foams sleep hotter than basic upholstery foam. Serene has a cell structure that replaces air within the cell as you move over the surface so your body heat does not build in the foam. The biggest benefit of memory foam is pressure relief, which Serene outperforms 4:1.
Traditional innersprings are made in rows and columns. Arranged in a hexagon pattern, our Honeycomb coils leave no gaps, offering much greater support and pressure relief. All mattress coils are 8" tall. Our coils have an industry leading six turns over those 8", and are electronically tempered for lasting strength and durability. These specs make our coils commercial grade, which is what makes a Foreverbed a Foreverbed. Like Serene foam, coils replace air within your mattress as you move around the surface, keeping you at a comfortable sleeping temperature.